Vision & Values

We may have a 100-year strong heritage in the fuel and lubricant sector, but we still maintain the youthful and fresh approach of a challenger brand. We’re going the extra mile to inspire loyalty and trust in our customers, partners and employees. And as the world changes, we are agile and flexible enough to change too.

We have big ambitions for the future. By 2020 we will:

  • Be recognised as a top 10 global downstream company within the oil industry – for value, volumes, earnings and brand recognition
  • Grow by implementation of meaningful customer value propositions, combined with innovative product development and technical solutions
  • Double our manufacturing, marketing and sales of Gulf-branded products
  • Enhance the development of Gulf¹s branded fuel station network, in its journey of growth from its origins in 5 countries to more than 60.

We will achieve this by being flexible, reliable and responsive – driven by the needs of the many emerging economies. We will ensure that our customers – through our ability to add value to them – remain our priority.

We will nurture the passion of our employees and grow the talent in the Gulf Businesses. We will ensure we are responsible both to society and to the world in which we live. We provide the highest quality products and services to our clients by constantly focusing on our three core values, Quality, Endurance and Passion.